Browse Tag

Artificial Intelligence


Primed User Experience on High Demand in the Digital Age

Futuristic companies have primed their user experience (UX) through extensive research up to and including use of Artificial Intelligence (AI) just to make a lasting impression on their customers.  


A survey carried out by Capgemini on 1, 000 executives and 12, 000 clients established that majority top 100 companies in any given sector have implemented conversational voice applications. That is 17 % in the retail banking and insurance sector, and 23% and 48% in the consumer products and retail and automotive sectors respectively.  


Conversational applications, which are increasingly being mentioned in business, technology and design expositions, are just but a portion of the new user experience applications that are growing rapidly. 


Because of this, there has been a high demand for employing conversational designers at a relatively much faster rate today than was the case when companies initiated that role a decade ago.  


This is good news for users, meaning that they will not fall short of options anytime soon. In fact, IDC suggests half a billion new software applications will be generated in the next 3 years, an equivalent to the past 40 years.  


More universities in the developed world and online course websites are now offering varied courses in user experience which has now become a trending phenomenon given its importance to the success or failure of a product’s performance in the market. 


All customers, even the ignorant ones have an opinion concerning their interaction with a service or product especially when it has to do with use of technology.  


A colleague recently shared with me how some users of an android phone had expressed reservations with the placement of the finger print scanner component at the front bottom of the phone. This, they said, made it difficult to use that feature because you end up holding the phone in an awkward manner.  


A very broad area indeed, that keeps on re-inventing itself by the day.  


Factors Shaping UX 


Peter Morville a pioneer best Seller in User Experience lists 7 Factors namely: 


  1. Usability 


This concerns users’ ability to effectively and efficiently satisfy their objective with a given product. First generation products are associated with poor usability but this tends to improve after manufacturers receive user feedback. 


  1. Findability  

It follows, digital and information products must be found easily, failure to which will cause them not be bought. Beyond finding a product easily, the features within it must equally be systematically organized. 


  1. Usefulness 


Make sure a product is useful to someone before introducing it to the market in order for it to compete with a tonne of others. Usefulness however varies from a user to the other based on aesthetic appeal and fun components of a product.  


  1. Credibility 


One trust issue mistake is mostly likely to cause manufacturers a portion of their market shareholding, there are many options of any given product and the unforgiving consumers are spoilt for choice. 


  1. Accessibility  


This involves creating a pool of options for people with range of abilities like those with vision and motion impairment. Accessibility must never be neglected in the User experience design. 


  1.   Desirability  


This aspect is conveyed through identity, aesthetics, branding and all the psychological factors that appeal to users’ emotion in advertising.  


  1. Valuable  


Besides advertising, value is a key determinant on the decision to purchase. All products must therefore appeal in value.  


The emphasis of every user experience is an esteemed client. We the use of AI, we should expect a much more rewarding experience. 

marketing agency from Toronto :-